The PDO (Protected Designation of Origin), and PGI (Protected Geographical Indication) productions are represented and protected by consortia which bring together most of the producers of Designations of Origin. According to EU and national legislation, these Consortia are responsible for the protection and promotion of these designation.
This is done by ensuring compliance with production regulations, by monitoring the market to detect possible counterfeits, by meeting and informing the end consumer by carrying out important communication activities and by participating in trade fairs and events in the sector.
Piacere Modena brings together and represents the main Consortia for the protection and promotion of PDO and PGI products in the Modena province, as well as the consortium of restaurateurs 'Modena a Tavola' and the 'Modenatur' incoming tour operator & DMC for Modena.
The Consorzio del Prosciutto di Modena (Prosciutto di Modena Consortium) was established on a voluntary basis on 6th October 1961; the intense activity of the producers and the undisputed quality of the product led to the coveted European recognition of the Protected Designation of Origin (PDO).
Founded in 1993, on the initiative of a group of Modenese producers, with the aim of achieving Protected Geographical Indication recognition, which was obtained in 2009. In 2014, the Consortium was officially entrusted with the protection of Aceto Balsamico di Modena PGI by the Ministry of Agricultural, Food and Forestry Policies.
A total of around 16,600 hectares under vine and a production which, in 2020, exceeded the 42 million bottles of 2019 by 3%: this is Lambrusco DOC, which, as of 1st January 2021, has a new protection body in operation. Created from the merger by incorporation of the ‘Consorzio Tutela del Lambrusco di Modena’, the ‘Consorzio per la Tutela e la Promozione dei Vini DOP Reggiano e Colli di Scandiano e Canossa’ and the ‘Consorzio di Tutela Vini del Reno D.O.C.’, the Consorzio Tutela Lambrusco represents eight denominations located between Modena and Reggio Emilia: Lambrusco DOC, Lambrusco di Sorbara DOC, Lambrusco Grasparossa di Castelvetro DOC, Lambrusco Salamino di Santa Croce DOC, Reggiano DOC, Colli di Scandiano e di Canossa DOC, Reno DOC and Bianco di Castelfranco Emilia IGT.
The Parmigiano Reggiano Consortium is the protection body which brings together all the producers of Parmigiano Reggiano cheese, to whom the farmers in the area of origin deliver the milk to be transformed into PDO cheese according to the regulations. Founded in 1934, its tasks are to verify the application of the Production Regulations, to perfect and improve the quality of Parmigiano Reggiano in order to safeguard its typicality and special characteristics. The Consortium also protects Parmigiano Reggiano from imitations.
The Consorzio Zampone e Cotechino Modena IGP jealously guards the more than 500-year history of this all-Italian excellence. It works every day to ensure respect for the ancient recipe and, through scrupulous checks and the use of top-quality ingredients, all the taste, quality and warmth of tradition are brought to the table.
The Consorzio Tutela Aceto Balsamico Tradizionale di Modena (Consortium for the Protection of Aceto Balsamico Tradizionale di Modena) is the body which brings together all the bodies active in the production and promotion of the "world's most special vinegar": institutions, producers and associations rooted in the Modena area but focused on promoting the fruit of this tradition on the international market.